How to Write Persuasive Product Descriptions That Sell?

As a marketer, it is your job to convince everyone that comes across it that it is nonpareil in its function or features. Online marketing is done in a similar way. You have to persuade anyone that visits your website to browse your products to make a purchase.

This task of convincing or persuading can be done through multiple mediums. We are going to talk about how to do so with the help of product descriptions. Product descriptions are pieces of text that explain all about a product or a service. You might have seen some while browsing stuff online.

What is a Persuasive Product Description

A persuasive product description intrigues the reader to buy the product. To get a better idea, let’s give you a comparison. Say you are browsing the internet to buy a laptop for your college. You come across 2 different ads. One of them says:

• Silver Laptop with excellent features.

While the other one says:

• HP Omen Laptop with the fastest speeds and instant response time. With the latest Core i9 processor, this machine can process myriads of data within a fraction of a second. Moreover, the fastest RAM chips with 2300 MHz of speed…

And the details go on. Now if you think for yourself, wouldn’t you feel safer to go with the second option? It looks more reliable, and every detail about the laptop is explained for you to decide whether it’s for you or not. This is how much the quality of an advertisement is affected just by the addition or removal of persuasiveness in a product description. 

Tips to Write Product Descriptions that Sell

Now that you are aware of the significance of an impressive and compelling product description, let’s take a move ahead and talk about how to write such descriptions. We have prepared a lineup of tips and tricks to follow in this regard. 

If the following elements are a part of your description, then there is a great likelihood that the customer would be convinced to click on the buy now option. 

• Keep the Targeted Audience’s Needs in Mind

A target audience is a group of online users for whom a product is specifically designed. Or at least they are a group of people that could be potential buyers, so you market to them earnestly. Studying this targeted online traffic and understanding what they want in a product is crucial.

When you understand the specific features that they are looking for in anything, you can focus on that very feature in your product description. 

• Explain All the Merits of the Product

It is never a bad idea to boast about your product while explaining it. However, you shouldn’t resort to false advertisements as they can be harmful to your business. That aside, every feature of your product that it actually has should be explained in the product description.

Embellishing the product description with fine and intricate details can heavily influence the customer’s decision on whether to buy it or not. 

• Use Readable and Grammatically Accurate Sentences

The technical aspects of writing also matter when writing a product description. Going overboard with a formal tone and difficult sentences can repel the customers away. Similarly, overly simplified phrases can lead to users thinking less of your services.

On top of word choice and sentence composition, the grammatical aspect of your content should also be flawless. This task seems to be a strenuous one, right? If you can’t keep all of these factors in check at once, then you can utilize an alternate approach. 

This approach involves the usage of a paraphrasing tool. You can simply use these to reword your content in an improved way. Here is an example of this.

• Don’t Add any Irrelevant Data

Considering the prevalence of short attention spans these days, it is advisable only to add germane information in product descriptions. To further elaborate, let’s have a side-by-side comparison of what should be added and what shouldn’t.

Add	Don’t Add
Essential features	Minor details
Advantages or benefits	Long paragraphs
A few technical aspects for the people who get it	Cliché terms like beautiful and top-notch
A genial and humorous tone	Anything that doesn’t have a direct relationship with the product

 

This table should give you a rough idea of how to structure a persuasive product description. Nonetheless, let’s talk about one last tip to wrap up the post.

• Understand the Nature of the Product

You need to understand that all tips for writing a persuasive product description are not global and will work for products of every nature. The type of content to use in a description can vary highly based on the type of product. 

For example, if you are explaining an electronic device, then it would be a good idea to talk about technical specifications. However, if you are talking about a T-shirt, you should talk about how durable it is and the cloth used in it is very soft. 

This is because the audience of electronic devices would most probably be interested in the specifications of the product, while shirt customers would only be interested if the shirt is of good quality or not. They are most probably not concerned about the composition or origin of the cloth used.

Summary

The essence of a selling product description depends on the level of persuasiveness in it. The balanced amount of persuasiveness, along with some other factors, make a winning description that appeals to customers. These factors are explained in this post, and if you review them, you can up your product description writing abilities.